In Hollywood, creating and maintaining expectations is a 24/7 business.

And the jewel in the crown of this business empire is the movie trailer.

All over the world, when the theaters go dark and the screens come to life, audiences sit in rapt anticipation. If expectations are to be raised to soaring heights, everything must be perfect, and more often than not that starts with a voice. We know it when we hear it: a disembodied voice that simply exists alongside picture…a voice so much a part of the experience that the speaker himself cannot even be imagined. It’s not a person…it’s a trailer voice.

Of course, the voices that stoke our cinematic lust belong to living, breathing humans — a small cadre of men and women upon whom the entire Hollywood machine relies. Unseen is their story: a story that is surprising, funny, and downright fascinating.

 


 

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